Your Brand Reps

Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its mos...

Roy Spence has written an insightful book -- It's Not What You Sell, It's What You Stand For -- that every organizational leader sh...

All done? Nope. In fact, you are never done. But at some point you will have to set it all down for a while and work the strategy as best yo...

If you really want to know what your employees think, it would be best to hire an outside researcher to probe for strengths and weaknesses i...

The title of this chapter section may surprise you. If you are the owner of a small business, you might assume that your employees will acce...

Much of modern marketing over the last few decades tried to create facades around brands. Unfortunately, sometimes it wasn't that th...

Some time back I asked a teaching colleague, Marty Flynn, what book he thought was the best book he had read or taught from on customer serv...