I have never been quite satisfied with definitions of "marketing" that I have run across. The marketing rule -- find a need and fill it -- is perfect. Short and sweet. However, many definitions marketing fall short. So, let me offer mine and see what comes back.marketing (noun): all of the business activities responsible for sales -- from product/service conception -- encouraging the customer to make repeat purchases.
Marketing is all about building relationships. Small businesses (and non-profits) can increase their top-line by strengthening the three relationship channels that define their brand communities.
By using marketing research, brand development techniques, and personnel training to enhance their brand communities, owners of small businesses will build brands that are respected in the marketplace.
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